social design

Putting people’s experiences - culture, beliefs, traditions, behaviors and motivations - at the core of problem and solution framing is key to inspiring systemic change, building relationships and driving innovation and improvement for our communities, businesses and planet.

We believe that impact can be measured by more than just quantity. We adopt the “Scales for Transformation” framework that invites changemakers to think of scaling out, up and deep.

impact framework

our tools

We design experiences that drive impact.

our team

We design experiences that drive impact.

Abi Mapua

Abi Mapua is President and co-founder of KindMind, and an official partner at Kaospilot Experience Design. Her interdisciplinary practice exposed her to the key importance of grounding one’s work with the values of people as a powerful vehicle towards the design of desired futures. She is a 2017 Fellow at the UnSchool of Disruptive Design, an alumna of Experience Design at Kaospilot and Management of Innovations from Stanford University, and holds degrees in Environmental Science from the University of the Philippines. She is the Founding Director of the Hub of Innovation For Inclusion (HIFI) and former Country Director of Ashoka Philippines.

Mark Meily

Mark Meily is an award-winning producer, a new media educator, and an entrepreneur. He studied film at the Ecole Supérieure d’Etudes Cinématographiques (ESEC) in Paris as a French Government Scholar. His work has been shown in different film festivals all over the world. His work has also received multiple awards in the field of advertising, film, and television including a Silver Lotus for the Asian Advertising Awards, the Best Comedy Series Award at the Asian Television awards.

He has taught different subjects in the field of filmmaking, content marketing, and design at the De La Salle University, Asia-Pacific Film Institute, and the Asian Institute for Broadcast Development in Malaysia. He holds a Master of Arts Degree in Digital Media Management from Teesside University in the UK and Hyper Island in Singapore.

Marielle Santos

Marielle is a Leadership Coach with a demonstrated history of working in the restaurant industry building a rich expertise on General Management, Operations Management, Talent Management, Strategic Planning and Execution , Project Management, Learning and Succession Planning. A lover of change, challenge and opportunity and a strong believer in helping propel people towards their full potential.